Email Activity Dashboard
The Email Activity Dashboard gives you both a high-level overview and a detailed log of all outreach activity. Use this dashboard to monitor deliverability, track engagement, and understand which campaigns and messages are performing best.
1. Daily Activity Trend: Filtered by Date Range & Campaign
The top section provides key performance metrics and a visual trend graph. You can refine this data using the filters:
Date Range: Analyze activity over preset periods (Last 7 Days, Last 30 Days) or a custom range.
Campaign Selector: View All Campaigns or drill down into a specific campaign.
| Metric | Description | Purpose |
|---|---|---|
| Total Candidates | Unique candidates added to all active campaigns. | Measures overall outreach volume. |
| Sent | Number of emails successfully sent to candidates. | Indicates total activity and system throughput. |
| Follow Up | Number of follow-up emails sent in active sequences. | Tracks engagement automation and campaign progression. |
| Positive Response | Candidates who replied indicating active interest. | Primary KPI for identifying warm leads. |
| Not Interested | Candidates who replied and declined the opportunity. | Helps maintain clean pipelines & accurate statuses. |
| Email Not Found | Candidates for whom no valid email was found. | Highlights data gaps in sourcing coverage. |
| New Candidate Outreach | Newly added candidates to ongoing campaigns. | Tracks pipeline growth within active campaigns. |
| Daily Activity Trend Graph | Visual graph of last 30 days’ email activity. | Quickly identifies trends, spikes, and anomalies. |
Campaign Information Table
This table provides a comprehensive summary of all your email campaigns, past and present.
| Column | Description |
|---|---|
| Campaign Name | User-defined name of the email sequence (e.g., Senior Teacher Recruitment). |
| Start Date / Time | When the campaign began sending messages. |
| Status | Campaign state: Active, Paused, or Completed. |
| Total Candidates | The number of profiles added to the campaign. |
| Engaged | Candidates who opened, clicked, or replied. |
| Replied | Total number of replies. |
| Action | Use More to view details, duplicate, edit, or delete the campaign. |
Campaign Information (Candidate Detail)
Clicking on any campaign opens a detailed panel showing individual candidate-level results.
| Column | Description | Actionable Insight |
|---|---|---|
| Name & Email | Candidate’s name and email address. | Search by name/email for quick lookup. |
| Status Icons | Icons show exactly when each sequence step was sent (initial, follow-up 1, follow-up 2, etc.). | Ensures campaigns run on schedule and helps troubleshoot delays. |
| View Details | Full chronological history of all emails sent and candidate actions. | Review engagement context before reaching out or following up manually. |